How does Redesign of a cheap ecommerce website affects its ranking?

If you are planning on redesigning your website, then the chances are good that it will impact on your rankings. Often, most novice designers assume that their rankings would not change when the website is redesigned, but it will for the simple reason that everything from the way search engines crawl your website, to its links will change and this will definitely impact your rankings. You can consult any web design company and they would confirm the same, that site wide rankings will drop post a re-design, and here’s why –

URL’s will change: Only the most novice of web designers will assume that the URLs will remain the same post a redesign, but these are often the first to go AWOL. Essentially, the website is getting a new address, and therefore new URL’s and all that remains is for you to let the search engines know where the old links have gone and get them redirected to your new address correctly. Otherwise, both your rankings and organic traffic will drop, so make a point to crawl your website to get an idea of the links, sub domains, etc.

In bound links: Often when redesigning a website, and making the move to a new ecommerce web design, you may want to get the designers to do an 

inbound analysis. One of the reasons that your search engine rankings and SEO will drop post a redesign is often on account of no analysis was done on inbound links. Moreover, since your designers did not do any analysis on inbound links, chances are that these links will no longer work since your website would have a new url which is why you may want to utilize a redirect tool to effectively redirect all those inbound links to the right page.

Do an audit: Often designers fail to do an audit of the website before redesigning the whole website. As a result, you may not have a clue on what needs to be improved, worked on and what needs to be left behind. Moreover, since your basic url will be changing, chances are that despite the redirects, your rankings may still drop on account of lousy links and same content. Getting an audit done on time would enable you to address these issues effectively and even allow you to determine key risks and take effective measures.

SEO optimized content: When redesigning content, you may want to opt for an optimal Ecommerce web design, and utilize the services of a professional web design company London. However if you are planning on handling the redesigning yourself, then you may want to retain the on page optimization. For if you end up dropping the on page optimization, this will definitely affect your SEO rankings and will even impact your traffic.

These are some of the reasons by which your website can drop in rankings after a redesign, so always use professional web design companies to get it done, and without having to lose any of the SEO rankings.

Bio: Companies web design is a professional web design company located in London and offers web design services to both companies and individuals. The company has a well-developed portfolio and has already carved a niche for itself in web design.