How does Redesign of a cheap ecommerce website affects its ranking?

If you are planning on redesigning your website, then the chances are good that it will impact on your rankings. Often, most novice designers assume that their rankings would not change when the website is redesigned, but it will for the simple reason that everything from the way search engines crawl your website, to its links will change and this will definitely impact your rankings. You can consult any web design company and they would confirm the same, that site wide rankings will drop post a re-design, and here’s why –

URL’s will change: Only the most novice of web designers will assume that the URLs will remain the same post a redesign, but these are often the first to go AWOL. Essentially, the website is getting a new address, and therefore new URL’s and all that remains is for you to let the search engines know where the old links have gone and get them redirected to your new address correctly. Otherwise, both your rankings and organic traffic will drop, so make a point to crawl your website to get an idea of the links, sub domains, etc.

In bound links: Often when redesigning a website, and making the move to a new ecommerce web design, you may want to get the designers to do an 

inbound analysis. One of the reasons that your search engine rankings and SEO will drop post a redesign is often on account of no analysis was done on inbound links. Moreover, since your designers did not do any analysis on inbound links, chances are that these links will no longer work since your website would have a new url which is why you may want to utilize a redirect tool to effectively redirect all those inbound links to the right page.

Do an audit: Often designers fail to do an audit of the website before redesigning the whole website. As a result, you may not have a clue on what needs to be improved, worked on and what needs to be left behind. Moreover, since your basic url will be changing, chances are that despite the redirects, your rankings may still drop on account of lousy links and same content. Getting an audit done on time would enable you to address these issues effectively and even allow you to determine key risks and take effective measures.

SEO optimized content: When redesigning content, you may want to opt for an optimal Ecommerce web design, and utilize the services of a professional web design company London. However if you are planning on handling the redesigning yourself, then you may want to retain the on page optimization. For if you end up dropping the on page optimization, this will definitely affect your SEO rankings and will even impact your traffic.

These are some of the reasons by which your website can drop in rankings after a redesign, so always use professional web design companies to get it done, and without having to lose any of the SEO rankings.

Bio: Companies web design is a professional web design company located in London and offers web design services to both companies and individuals. The company has a well-developed portfolio and has already carved a niche for itself in web design.

5 creative results that every cheap website design company should provide

The concept of web design has come a long way since its birth decades ago. With the advent of smartphones, website designing has taken a new turn. In today’s world, almost every individual surfs the internet from his gizmo’s screen. Due to this sudden flux, even Google now lays more emphasis on mobile sites. So, you as an e-commerce owner must be looking to design yourself a handy website for your business. On the other hand, since budget is tight; you are on the hunt for a cheap website design company.

However, there are a number of results that any specialized web design company should provide. Here are a few to elaborate the same.  

1.      SEO friendly:

This is perhaps the primary requirement of any website owner. Your online venture will only receive a commendable response only if it is optimized for the search engine. This involves a number of factors such as designing, presence of keywords in URL, proper utilization of Meta title and description and many others.

Search Engine Optimization ensures that a website receives the maximum search hits from its users and acquires a position in Google’s front page. The quality of SEO can build or break your site. It is one vital result that a cheap web design should provide.

2.      Responsive websites:

By responsive websites, it means that a web page is visually presentable on any device irrespective of its size or resolution. In other words, your web page will automatically respond to the display it adheres to.

The recent Penguin update of Google claims that from 2017, mobile sites of a particular company will be considered first for SEO; desktop site follows next. So, structuring your mobile website in the most search engine friendly manner is essential to give it recognition.

3.      Inclusion of XML sitemap:

Be it an expensive or a cheap website designing company; they should include an XML sitemap in your website. This XML sitemap does the job of listing out every page that is on your site. The next step includes submitting this sitemap to Google.

It enables the search engine to consider your pages during a relative search. Google’s powerful engine searches on the basis of listings and an XML sitemap will hence be immensely helpful.

4.      301 redirecting:

You own an old site and are currently transferring all data to the new venture. However, during this transition, your website’s CMS should automatically create these 301 redirections in case you are switching information or editing some.

5.      Local listing:

The strategy of local listing allows users to find your site in local search engines. In other words, the people of your area will have better access to your venture online. To enable local listing, you need to register your site to these listing pages. Proper use of keywords is necessary in order to escalate search results. Any cheap web design must provide this feature.

Choice of a web design company:-

Making the correct choice of a website designing company is important to see desirable results. The company you opt for must have proper expertise in the field and should comply with their deadline. Here are a few facts to consider.

·         The web design company should follow a step-wise approach. It should provide you with sample versions of your website before implying the final results.

·         It should have proper licensing. This factor is of immense importance when choosing a company. This also decides the genuineness and authenticity of that organization.

·         A company must chalk out your requirements prior to initiating any development process.

While the above amenities are a must for any expensive or cheap website design company, it should also cater to the above factors as a genuine and reliable organization.