If you are planning
on redesigning your website, then the chances are good that it will impact on your
rankings. Often, most novice designers assume that their rankings would not
change when the website is redesigned, but it will for the simple reason that everything
from the way search engines crawl your website, to its links will change and
this will definitely impact your rankings. You can consult any web design company and they would
confirm the same, that site wide rankings will drop post a re-design, and
here’s why –
URL’s will change: Only the most novice of
web designers will assume that the URLs will remain the same post a redesign,
but these are often the first to go AWOL. Essentially, the website is getting a
new address, and therefore new URL’s and all that remains is for you to let the
search engines know where the old links have gone and get them redirected to
your new address correctly. Otherwise, both your rankings and organic traffic
will drop, so make a point to crawl your website to get an idea of the links,
sub domains, etc.
In bound links: Often when redesigning a
website, and making the move to a new ecommerce
web design, you may want to get the designers to do an
inbound analysis.
One of the reasons that your search engine rankings and SEO will drop post a
redesign is often on account of no analysis was done on inbound links.
Moreover, since your designers did not do any analysis on inbound links,
chances are that these links will no longer work since your website would have
a new url which is why you may want to utilize a redirect tool to effectively
redirect all those inbound links to the right page.
Do an audit: Often designers fail to do an
audit of the website before redesigning the whole website. As a result, you may
not have a clue on what needs to be improved, worked on and what needs to be
left behind. Moreover, since your basic url will be changing, chances are that
despite the redirects, your rankings may still drop on account of lousy links
and same content. Getting an audit done on time would enable you to address
these issues effectively and even allow you to determine key risks and take
effective measures.
SEO optimized content: When redesigning
content, you may want to opt for an optimal Ecommerce web design, and utilize the services of a professional web design company London. However if you are
planning on handling the redesigning yourself, then you may want to retain the
on page optimization. For if you end up dropping the on page optimization, this
will definitely affect your SEO rankings and will even impact your traffic.
These are some of the reasons by which your
website can drop in rankings after a redesign, so always use professional web
design companies to get it done, and without having to lose any of the SEO
rankings.
Bio: Companies web design is a
professional web design company located in London and offers web design
services to both companies and individuals. The company has a well-developed
portfolio and has already carved a niche for itself in web design.
